In Indonesia’s rich cultural tapestry, rice symbolizes tradition, history, and national identity. Rice cultivation in Indonesia transcends mere agrarian activity, embodying spiritual expression and local wisdom, intertwined with every facet of society since ancient times. History venerates Dewi Sri, the fertility goddess who is believed to safeguard rice cultivation and earthly life. The rice planting culture involves prayers and rituals at every stage, from preparation to harvest, underscoring the close relationship between humans and nature. This is exemplified in Bali’s Subak system, which reflects communal cooperation, environmental preservation, and traditional knowledge about season and winds, and also pest control.

Unfortunately, this indigenous wisdom is fading and being replaced by consumerism. Rice is now often seen merely as a source of carbohydrates that only provide fullness, and its diversity is diminishing. Despite Indonesia being one of the highest consumers of rice in the world, our rice consumption is predominantly on white rice—milled rice that lacks the outer layer, resulting in lower mineral and vitamin content. This shift neglects the nutritional richness of local rice varieties, such as red, black, and unpolished rice. These varieties is unpolished rice with the bran layer still attached to the endosperm. The bran layer are rich in natural oils, essential fats and fiber, offering higher nutritional content and more energy than white rice.

Moreover, rice is now valued solely as an economic indicator of prosperity, leading many farmers to prioritize maximum production over environmental sustainability. The widespread use of pesticides and chemicals to whiten and preserve rice threatens the sustainability of agricultural systems and future health.

Driven by these concerns, we present Primaris. With a deep respect for local wisdom, environmental sustainability, and health, we introduce exceptional products harmonized with nature. Our range of organic black rice, red rice, purple rice, brown rice, and menthik susu, a short grain milky white rice. We also develop a variety of rice-based products such as multi-colored rice flour, rice milk, gluten-free cookies made from organic rice flour, and rice chips.

Primaris, an acronym for Prima Ragam Istimewa (Excellent Prime Varieties) is dedicated to preserving Indonesia’s rich sources of quality food, which are recognized globally, especially in Asia. By embracing our diverse rice heritage, we strive to bring the best of Indonesia’s natural bounty to the world while promoting the preservation of local wisdom and environmental sustainability.

Rice cultivation in Java boasts a rich history, with one of the oldest records found in the Canggal Inscription from Central Java, dated to 732 AD and written in Pallava script. This inscription reveals that “Yawadwipa (Java) under King Sanjaya was blessed with the wealth of rice and gold,” signifying rice as a cornerstone of prosperity and power. Historical texts like the Babad Tanah Jawi further highlight how the Kings of Mataram valued rice for maintaining stability and authority. Rice has long been associated with the saying “gemah ripah loh jinawi,” meaning “peaceful, prosperous, and abundant,” illustrating its vital role as a symbol of well-being since ancient times.

The proverb “the fuller the grain, the lower it bows” beautifully captures the humble nature of rice plants, suggesting that true wisdom brings humility. We honor this principle by prioritizing the quality of our rice over sheer production volume, ensuring that each grain embodies excellence.

Our Primaris logo features rice grains arranged in a circle, symbolizing food and the essence of life for Indonesian society. This balanced arrangement represents the importance of maintaining harmony and proportion in all aspects of life, from human relationships to our connection with nature. The circular design also reflects cooperation and unity in achieving common goals. Through Primaris, we aim to fulfill dietary needs while promoting sustainable prosperity and well-being for all.